Turning Passion into Everyday Purpose with Olga Ferrara

Highlights:

• Olga explains how bored she was from social media but later discovered how helpful her daily outfits were for her followers. Her looks are an inspiration for them.
• Olga describes the importance of gracing what you have to empower your own beauty without listening to others. Work with what you have in order to get better; upgrade yourself.
• Be honest with your followers. Promote what you like, work to be original, and find your own style.
• Work with a good PR agency so they can promote you and find brands that work with your personality. You have to spend time and money to monetize what you do.
• Olga admits that she’s working towards healthier habits: transitioning to a vegan lifestyle and starting to use natural products.
• Sustainable fashion is the way to go. Olga emphasizes on how our productive system is not working for the planet. That’s why she is working with Ears of Buddha, a women’s clothing designer brand that produces sustainable high-end blouses.