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Embracing the Natural Movement of the Hair with Pekela Riley

To learn more about Pekela, you can follow her on Instagram, or visit her website

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  • Pekela tells what the Pure + Texture philosophy is and how it started.
  • She explains why we can have a bad hair day, but there is no bad hair.
  • Her inspiration to get into the beauty industry was a mother who inspired her to challenge her creativity.
  • Changes in the world of beauty with the pandemic have expanded the scope of beauty and even service.
  • She says how she tracks the latest trends to surprise her clients.
  • She believes that with the looks she achieves, she can show a hidden part of a person.
    The protective style integrates extensions to allow the hair to rest.

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